Professional Digital Marketing Courses
The Digital Marketing Courses at Code G are designed to provide learners with practical, industry-relevant expertise essential for today’s fast-paced digital world. The program begins with GMB Setup, where students learn to create, verify, and optimize Google My Business profiles to enhance local visibility and customer engagement. Next, it moves into SEO Optimization, covering both on-page and off-page techniques such as keyword research, content optimization, and link building to improve search engine rankings. Building on this foundation, the Website Ranking module focuses on strategies to boost a site’s online visibility, emphasizing technical SEO, mobile responsiveness, and performance metrics. Learners also gain proficiency in Social Media Marketing, mastering how to build and manage brand presence on platforms like Facebook, Instagram, and LinkedIn through effective organic strategies. The final segment, Google Analytics, equips students to interpret user behavior, track traffic sources, and analyze conversion data with real-time reports. By the end of these Digital Marketing Courses, participants are fully prepared to plan, execute, and measure comprehensive digital marketing strategies that drive real business growth. Choosing the Digital Marketing Courses at Code G ensures you gain both theoretical knowledge and hands-on experience to thrive in the competitive online landscape.
GMB (Google My Business) Setup
- Introduction to Local SEO & GMB
- Creating and Verifying GMB Listings
- Optimizing GMB Profiles (Categories, Description, Services)
- Adding Posts, Photos, and Service Areas
- Managing Reviews & Ratings
- Insights & Analytics for GMB
SEO Optimization
- Basics of Search Engine Optimization
- Keyword Research & Competitor Analysis
- On-Page SEO: Title, Meta Tags, Content, URL, Image SEO
- Off-Page SEO: Link Building, Directory Submission, Guest Blogging
- Technical SEO: Site Speed, Mobile Responsiveness, SSL
- SEO Tools: Google Search Console, Ubersuggest, Ahrefs (intro)
Website Ranking
- Understanding Search Engine Algorithms
- Strategies to Improve Website Authority
- Monitoring SERP Rankings
- Bounce Rate & Dwell Time Optimization
- Content Planning for Long-Term Ranking
- Tracking Performance with Analytics Tools
Social Media Marketing (SMM)
- Overview of Major Platforms (Facebook, Instagram & You Tube)
- Creating Engaging Content
- Organic vs Paid Marketing
- Hashtag Strategies & Page Optimization
- Reporting & Analytics
Google Analytics
Build mobile-first, responsive websites faster:
- Setting Up Google Analytics Account
- Understanding Metrics & Reports (Sessions, Bounce Rate, Users)
- Real-Time and Audience Overview
- Acquisition & Behavior Reports
- Goal Setup & Conversion Tracking
- Integrating Analytics with GMB & Ads
